Cookie Policy
With your analytics cookie permission, we use Google Analytics 4 to measure page visits, engagement, phone-button clicks and successful service requests. We do not send your name, email, phone number, service address or advisor conversation text to Google Analytics. You can withdraw permission using Cookie Settings.
Effective Date: September 6, 2026
Last Updated: November 2, 2026
This Cookie Policy explains how Heco Heating and Air Conditioning ("Heco," "we," "us," or "our") uses cookies and similar technologies on hecohvac.com. It should be read with our Privacy Policy.
When you use Ask Heco, a necessary hecoAdvisorContext cookie links recent chat requests for follow-up questions. It contains a random identifier, is restricted to the chat route, and lasts up to 20 minutes. Temporary conversation context and external AI processing are described in the Ask Heco privacy section. Chat is optional.
1. What Cookies Are
Cookies are small text files that a website or service stores on a browser or device. Similar technologies include local storage, pixels, software development tools, and identifiers used to operate features, remember settings, maintain security, or understand interactions.
2. Technologies Heco Currently Uses
| Category | Purpose | Choice |
|---|---|---|
| Strictly necessary | Supports security, form submission and anti-forgery protection. Authentication cookies are used for authorized administration accounts. Local browser storage saves your cookie choices so the website can honor them on later visits. | These are required for the requested feature and are not used for advertising. |
| Google Places address autocomplete | When enabled on the Request Service page, Google Places helps suggest and complete a service address. Information entered into the address field, IP address, browser or device information, and service interactions may be transmitted to Google. | Google Places does not load unless you allow Functional technology. You can enter an address manually without using suggestions, change your choice later, or contact Heco by telephone. |
| Analytics | Google Analytics 4 measures visits, engagement and service-request activity. A browser-session receipt marker helps avoid counting the same confirmation twice. | Off until you allow Analytics. Change it in Cookie Settings. |
| Advertising | Google Ads and Heco’s attribution tools use click identifiers, campaign details and call-button activity to measure ads. Attribution details can be stored for the browser session. Heco’s optional private audit uses a session-only HttpOnly cookie and daily coded network identifiers; audit records expire after seven days. It does not store raw IPs in that audit or collect GPS. Audit details. | Off until you allow Advertising; disabled by Global Privacy Control. Use the advertising opt-out below. |
| Ask Heco and filter tools | A random chat cookie supports temporary follow-up context. Filter-planning tools may save your selections on your device. | Chat and filter tools are optional features. Clear browser data to remove local selections; chat context expires as described in Privacy Policy. |
3. Advertising and Analytics
Google Analytics 4 loads only when you allow Analytics. Google Ads measurement loads only when you allow Advertising and Global Privacy Control is not active. These tools can process online identifiers, browser or device information, page activity and campaign attribution. We strip query strings from page URLs we configure for measurement and do not deliberately send form fields or chat text to Google Analytics. Google Signals and ad personalization are disabled in our tag settings. Provider processing is governed by Google’s applicable policies.
You can change or withdraw analytics permission using Cookie Settings. Use the advertising opt-out below to stop optional advertising for this browser. This does not require a login, and it does not prevent you from booking service.
4. Google Services
Google operates the Places service and may process information under its own terms and privacy policies. You can review Google's information at Google Privacy Policy and How Google Uses Cookies.
Do Not Sell or Share My Personal Information
Turn off optional advertising measurement and attribution for this browser. Heco does not sell personal information for money. You can make this choice without signing in. Global Privacy Control automatically keeps Advertising off.
For access, correction or deletion requests, email Heco or call (916) 813-2766. See our Notice at Collection for categories, purposes and retention.
5. Cookie Settings and Browser Controls
Use Cookie Settings to accept, reject, or change optional categories. Your choices are saved in local browser storage until you clear browser data or we update the consent system. Withdrawing consent may reload the page so previously loaded optional tools are removed.
Most browsers also allow you to view, block, or delete cookies through their privacy settings. Blocking necessary cookies may prevent secure forms or account functions from working correctly. Browser settings do not necessarily control all technologies used by third-party services.
6. Global Privacy Control and Do Not Track
Where legally required, Heco recognizes applicable browser-based opt-out preference signals, including Global Privacy Control. When Global Privacy Control is active, the website keeps the Advertising category disabled. This overrides older saved Advertising permission. The server also rejects advertising-attribution requests carrying Sec-GPC: 1. Apart from legally recognized signals, there is no universally accepted standard for responding to all Do Not Track signals.
7. Changes to This Cookie Policy
We may update this policy when our website, providers, or legal obligations change. We will post the revised policy here and update the Last Updated date. Material changes will receive any additional notice required by law.
8. Contact Heco
Questions about this Cookie Policy may be directed to:
Heco Heating and Air Conditioning5140 San Francisco Street
Rocklin, CA 95677
Phone: (916) 813-2766
Email: info@hecohvac.com